About Us

ACTION(Association for Rural & Tribal Development)

ACTION, the Association for Rural & Tribal Development, is a non-governmental voluntary organization that strives to empower underrepresented and impoverished people in society. Since being established in 1988, ACTION has focused all its efforts on developing deprived socio-economic groups. Currently, the association functions (14villages in KKS project) villages in the coastal districts of East and West Godavari, Andhra Pradesh, India.

ACTION has grown from a small association operating in one tribal hamlet, to a far-reaching organization with a well-trained workforce. It helps many village communities by conducting training programs, initiating projects for local benefit, and advising and operating relief efforts before, during and after disasters. Its concerns also span environmental regeneration and healthcare education and provision, along with many other specialized individual projects.

Initially, dedicated team members worked in close association with target groups, solving various difficulties that they encountered. Among these were illiteracy and deeply felt superstitions, which are being resolved over time by building confidence, empowerment and trust. ACTION is at the stage now where many projects and activities have been successfully implemented. The focus now lies upon empowering trained local members to take responsibility in their own communities, building on the foundations that ACTION has carefully laid.

Since 2003, ACTION has broadened its concerns by organizing relief and rehabilitation programs in tribal and rural areas. Strong links have been forged with Oxfam, Save the Children and plan International in this respect. Equally important is the A.P flood and Tsunami relief efforts, begun in 2005, and continuing to present day.

Founder

Mr. Gurudutt Prasad, Chief Functionary, is a Post Graduate in Social Work from Andhra University and has been associated with coastal voluntary organizations in Andhra Pradesh for the last thirty-five years. During his considerable interaction with tribal and fishing communities, he has developed aspirations to work with and help these people directly. Following consultations with many social workers and organizations, he launched ACTION in 1988 and continues to liaise with like-minded colleagues. UNISDR (United Nations International Strategy for Disaster Reduction) has given the “SASAKAWA” Award to Mr. Meda Gurudutt Prasad for his outstanding efforts in mitigating the effects of impending disasters.

Our Board of Memebers

Kokkalagadda Sivajee Chairman 9666609719

M.Gurudutt Prasad Executive Secretary 9440178531

N.N.S Chandra Sekhar Joint Secretary 9440177277

V.Siva Shankara Rao Committee Member 9848126064

Palla Trinath Rao Committee Member 9618296682

P.Sukha dev Committee Member 9440059995

Ms.Bhavani Executive Committee Member 9493056307

MISSION OF ACTION

To reach as many children and vulnerable communities as possible and help organize the children and making them to take stake at village level development and involve them in people based organizations to have strength, confidence and capacity to be the leaders in their own development.
To transform the semi-desert land through a holistic approach covering land, water, vegetation and livestock development and to ensure that people live in harmony with natural resources.
To prepare the vulnerable communities including children to combat the disaster situations.
To motivate and sensitize the most marginalized dalits, Fisher folk and adivasis particularly women who organize themselves and facilitate them to become the masters of their won destiny with special emphasis on sustainable development and value oriented interventions
To build a dynamic and creative organization that always strives to participate in all development efforts, with the characteristics of being spiritual in its motivation; based on knowledge and skills; sharing the aspirations and struggles of the poor; permanent in time but adapting itself to the changing times and needs.
To sensitize the general public about the living conditions of rural and urban poor and to promote a more caring society.

VISION STATEMENT OF ACTION

A society based on legitimate rights, equity, justice and culture of service in which all are self reliant. Approach, Methodology and strategy
Approach, Methodology and strategyACTION's focus and entry point is Child. Unit of development is the family. Organisation of community is the approach, through which empowerment, capacity building and social transformation are attempted. It is a long term strategy for emancipating the whole community, through interventions at three levels i.e. Child, the family and the community with more emphasis on child specifically on girl child. Our Vision is to touch millions of families through children and spread happiness to the underprivileged people of India on a sustainable basis.

AIMS AND OBJECTIVES

Lawfully achieve the objectives of the society.
Promotion, development and implementation of development projects/programmes that seek to empower and benefit the poor. To undertake projects in relation to integrated rural and tribal development aimed at total development of humanity.
Initiate programmes for the development of Rural and Tribal poor, with their participation.
Organization of social action programs to alleviate injustice and inequality among under-privileged sections of society. To undertake formal, non-formal and adult education programmes to educate Rural and Tribal poor.
Plan and realize self-help and economic development projects. To include: agricultural and irrigation projects for improving food production. Helping small and marginal farmers, rural artisans and agricultural laborers by providing them with integrated services and facilities for increasing employment, production and income.
Implementation of community health programmes. Undertake Integrated Child Development Service programmes with the cooperation of National and International Child Development agencies and welfare activities, aiding deprived children.
Develop, engage with and implement projects for women.
Undertake relief measures, rehabilitation and reconstruction programmes aimed at total development of people or areas affected by natural calamities like floods, cyclones, foods and fire accidents, etc.
Collaboration with other organizations, associations and societies both in India and abroad, who share similar objectives.
Seek to reduce disability among children and adults and undertake rehabilitation of people who are disabled.
To promote social housing with a view to inculcate community understanding and social living amongst the Rural and Tribal poor.
Development of women, rural and tribal folks socially, economically, politically through income generating activities, awareness camps etc.
Eradicating poverty through generation of employment oppurtunities, income generating activities, providing skill based training, imparting new technology in agriculture etc.
Initiating self employment ventures for men & women and organizing leadership / personality development programmes.